ColourPop BFF Mascara Brownie Points wand lifts from the open tube, bristles coated in deep chocolate-brown, against a sweeping brown swatch; glossy brown tube with white doodle cap and Volumizing Mascara branding. Defined lashes fanning upward, coated in Brownie Points BFF Mascara, on a close-up eye with neutral shimmer shadow and a pop of yellow inner-corner liner, showcasing the rich brown lengthening effect of ColourPop BFF Mascara. ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black. ColourPop BFF Mascara wands in multiple bold shades lined up on a lavender background with hearts and stars, highlighting the Brownie Points brown mascara as a cruelty-free volumizing Colourpop mascara option for everyday wear. ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.
ColourPop BFF Mascara Brownie Points wand lifts from the open tube, bristles coated in deep chocolate-brown, against a sweeping brown swatch; glossy brown tube with white doodle cap and Volumizing Mascara branding.
 Defined lashes fanning upward, coated in Brownie Points BFF Mascara, on a close-up eye with neutral shimmer shadow and a pop of yellow inner-corner liner, showcasing the rich brown lengthening effect of ColourPop BFF Mascara.
 ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black.
 ColourPop BFF Mascara wands in multiple bold shades lined up on a lavender background with hearts and stars, highlighting the Brownie Points brown mascara as a cruelty-free volumizing Colourpop mascara option for everyday wear.
 ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.
ColourPop BFF Mascara Brownie Points wand lifts from the open tube, bristles coated in deep chocolate-brown, against a sweeping brown swatch; glossy brown tube with white doodle cap and Volumizing Mascara branding. Defined lashes fanning upward, coated in Brownie Points BFF Mascara, on a close-up eye with neutral shimmer shadow and a pop of yellow inner-corner liner, showcasing the rich brown lengthening effect of ColourPop BFF Mascara.
 ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black.
 ColourPop BFF Mascara wands in multiple bold shades lined up on a lavender background with hearts and stars, highlighting the Brownie Points brown mascara as a cruelty-free volumizing Colourpop mascara option for everyday wear.
 ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.

BFF Mascara

Brownie Points

4.5
Rated 4.5 out of 5 stars
2,868 Reviews

Color: Brownie PointsTrue brown

🐰 Cruelty-free
πŸ’— Volumizing
🎨 Ultra-pigmented
🍦 Super creamy
πŸ’Œ Long-lasting
❀️ Matte finish

review

4.5
Rated 4.5 out of 5 stars
Based on 2,868 reviews
91%would recommend these products
Reviews Summary
Customers say this colored mascara delivers vibrant, pigmented color that truly shows up on lashes. The formula applies smoothly without clumping and layers well, with many praising how the bold shadesβ€”green, blue, pink, purple, and redβ€”make their eyes pop and draw compliments. Users appreciate the range of unique colors that are hard to find elsewhere. Some note the applicator works well for reaching inner lashes, while a few mention the formula can be slightly drying or the brush occasionally deposits excess product. Overall, customers love the fun color payoff and quality formula for everyday wear and special occasions.
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2,868 reviews
  • Brianna B.
    Verified Buyer
    Reviewing
    Wine O'Clock
    I recommend this product
    Rated 4 out of 5 stars
    10/26/26
    sooo cute, clumps a little

    its really cute i love the red, but it is a wee but clumpy, but i used a lash comb and it worked just fine

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  • Michelle H.
    Verified Buyer
    Reviewing
    Black on Black
    I recommend this product
    Rated 5 out of 5 stars
    10/24/26
    Best mascara

    Love this mascara gives a amazing volume and looks amazing

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  • Wesley E.
    Verified Buyer
    Reviewing
    Blue Ya Mind
    I recommend this product
    Rated 5 out of 5 stars
    10/19/26
    Eyebrow gel

    Purchased this to color my brow since no one makes blue eyebrow gel. Great color and the formula Is a little on the dry side, so if you want to build volume, you can. I’m going to need 500 before they go away

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  • Claire O.
    Verified Buyer
    Reviewing
    Black on Black
    I recommend this product
    Rated 5 out of 5 stars
    10/16/26
    Great mascara !

    I purchased the black mascara and the teal one, and they're both beautifully pigmented and easy to apply.

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  • Claire O.
    Verified Buyer
    Reviewing
    Swell Season
    I recommend this product
    Rated 5 out of 5 stars
    10/16/26
    Very pretty !

    Doesn't irritate my eyes, easy to apply (the brush is great). The colour looks incredible on my lashes, and it is very pigmented, I'm really happy with my purchase.

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