It really does. Hits Diff is a pinky nude So Juicy Lip Oil that makes your lips look fuller, healthier, and more you — with a sheer, glass-like finish you'll reach for every single day. 91%* agree lips appear fuller, plumper. The plush, oversized doe foot applies the perfect amount every time. Infused with Ceramides + Peptides, Ginger, and Strawberry + Raspberry Oils. Peppermint cookie flavor. 💖✨
Wear alone or over your fave lip for a glossy finish.
You’ll feel a slight tingle - don’t worry, that just means it's working!
Before applying, line lips with So Juicy Plumping Lip Liner for extra juicy lips.
review
4.8
Rated 4.8 out of 5 stars
Based on 443 reviews
98%would recommend these products
Reviews Summary
Generated by AI from 100 most recent customer reviews
Last updated 9/18/26
Customers say this lip gloss delivers beautiful, versatile colors with a glossy, hydrating finish. Many appreciate the smooth, non-sticky texture and minty scent, noting it feels moisturizing on lips. The plumping effect is subtle and gentle without irritation. Common feedback highlights the attractive shine and color payoff, with users enjoying it alone or layered with lipstick. Some mention packaging concerns, including leaking bottles and tight applicators that can be difficult to use. A few note the product requires reapplication throughout the day, and some find it stickier than expected, though most consider this typical for the formula.
Genuinely love this lipstick! Everything about its wear is just as I want it and the applicator is so nice. My one complaint (but not big enough to reduce a star just because of the sheer amount of people who have asked me where it came from, and never asked about other lip glosses), is that the bottle itself seems not too compatible with the gloss, when you take the applicator out, sometimes drips of gloss spill out. Photo attached is over a lip stain.
Kiwana J.
Verified Buyer
Reviewing
So Sassy
I recommend this product
Rated 5 out of 5 stars
10/8/26
😘
Lovely pop and petfect glossy color to lips. Great top coat as well
Rachel S.
Verified Buyer
Reviewing
Glow Thru It
Rated 3 out of 5 stars
10/1/26
Different than original
Ok I LOVE LOVE the original line of so juicy lip oil, repurchased multiple times. But the color glo thru it from the limited cool tone line has a slight plasticky scent/flavor that that the og does not have and the flavor is one of the best parts of the product for me :( love the color but I’ll stick with the regular line next time.
Kora E.
Verified Buyer
Reviewing
Glow Thru It
I recommend this product
Rated 5 out of 5 stars
9/25/26
Cool Plump
This plumping oil leaves the perfect amount of plump without turning the outside of my lips red, which is huge for me!!! It also has a cool spice to it which I loveee
Valeria R.
Verified Buyer
Reviewing
Glow Thru It
I recommend this product
Rated 5 out of 5 stars
9/15/26
Best gloss ever
I've tried many lip glosses, and this is one of my favorites
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